Homebuilders.com Privacy Policy

Last Updated: September 29, 2025

As a provider of information, analytics, and online marketplaces to the commercial real estate industry, Homebuilders.com and our affiliates (collectively, "Homebuilders.com," “we,” or “us”) respect your privacy and are committed to protecting your personal information.

This Privacy Policy describes the types of personal information we collect and our practices for using, maintaining, sharing, and protecting it. It also describes your rights and choices regarding your personal information and how to contact us about our privacy practices.

When using our Services, you may interact with third-party features that operate independently from Homebuilders.com. We have no control over and are not responsible for third-party privacy practices. We recommend familiarizing yourself with their privacy practices.

This Privacy Policy applies to Homebuilders.com websites, products, services, and other platforms where this notice is posted (collectively, “Services”).

1. Types of Personal Information We Collect and Why

Homebuilders.com may collect the following types of personal information. The following table provides examples of the types of personal information that we collect from you and how we use that information.

CategoryInformation TypesPurpose
Account CredentialsUsername, passwordSecure user accounts and prevent unauthorized access
Contact InformationName, email, phone, addressRespond to requests, send communications, verify identity
Demographic InformationAge, gender, language preference, household income, educationPersonalize services, conduct market research, comply with legal requirements
Payment & FinancialCredit card details, income verificationProcess payments and initial transaction steps for new home purchases
CommunicationsMessages, inquiries, support tickets, email trackingRespond to inquiries, improve customer service, maintain records
Profile ImagesProfile pictures, property photosEnhance listings and user profiles
Social MediaUsername, publicly available social media informationEnable social login, enrich profiles
System & DeviceIP address, browser type, device info, location dataEnsure security, optimize performance, enable functionality
User ActivitySearch history, viewed properties, interactions, call recordingsPersonalize services, prevent fraud, improve user experience
InferencesPreferences and behavioral profiles derived from your activityImprove recommendations and service personalization

2. How We Collect Your Personal Information

Homebuilders.com may collect personal information in the following ways:

Directly from You. We may collect personal information you provide directly to us or the Services. This includes when you:

  • Create an account
  • Fill out web forms or enter information into chatbots
  • Participate in surveys, focus groups, or promotions
  • Contact customer service or engage with us by phone, video call, or email

Through Your Use of the Services. We use cookies and other tracking technologies that may automatically collect certain information about how you use our Services. This may include:

  • Technical data about your browser, device, IP address, and usage activity
  • Log information such as search history, page views, and time spent on pages
  • Device-based geolocation (if you enable this feature)
  • Interactions captured through cookies and other tracking technologies, such as cursor movement, scrolling, typing, and downloads
  • Audio and video data (such as customer support calls)

For more information about how we use personal information collected through cookies and other tracking technologies, see our Cookie Policy and Your Privacy Rights and Choices section.

From Others. We may receive personal information about you from other sources, including:

  • Builders, real estate agents, or property managers
  • Public records, government websites, search engines, news sites, or other company websites
  • Our vendors, including data service providers, such as data brokers, analytics and marketing service providers
  • Social media platforms, if you use your social account to log in to our Service or to interact with our social media pages
  • Other Homebuilders.com customers and those who might provide referral information about you

When we receive information about you from other parties and combine this information with other information we already have about you, this Privacy Policy will govern the combined information to the extent it is personal information.

3. How We Use Your Personal Information

We use personal information as appropriate for the relationship you have with us, which may differ depending on the Services you use and how you use them. We commonly use personal information for the following purposes:

Provision of the Services. To create and manage your account, provide and personalize our Services, or provide you with specific products or services you request, process payments, and respond to your inquiries.

Security and Fraud Prevention. To authenticate users, maintain secure sessions, detect and prevent fraudulent or unauthorized activity, and safeguard the integrity of our Services and our systems and data.

Communication and Customer Support. To communicate with you about your account or use of the Services, respond to questions or support requests, send transactional notifications, provide service-related updates, and provide you with marketing when you permit it.

Improvement and Development of the Services. To test, analyze, and improve the functionality, performance, and user experience of the Services, including through aggregated usage analytics, product research, and feature development. We may use automated decision-making and profiling to tailor our services and communications, but we do not rely on these tools to make decisions that have a legal or similarly significant effect on you, and we may use artificial intelligence to enhance certain Services.

Advertising and Marketing. To market our Services and those of our partners, conduct targeted advertising and retargeting, personalize offers, and measure the effectiveness of our campaigns. This includes the use of cookies and tracking technologies. See our Cookie Policy for more information.

Research and Benchmarking. To conduct surveys, focus groups, and internal research, including aggregated benchmarking reports, user experience studies, and property market analysis.

Compliance with Legal Obligations. To comply with applicable laws, enforce our legal rights, respond to lawful requests, and fulfill contractual or regulatory obligations.

Relationship Management. To manage our builder and partner relationships.

Anonymization and Aggregation. To anonymize or aggregate personal information to produce analytics and research insights that do not identify any individual.

4. How We Disclose Your Personal Information

Affiliates and Subsidiaries. We share all personal information with other entities in the Homebuilders.com group of companies to support business operations, compliance, customer support, and service delivery across our brands.

Our Vendors. We disclose personal information to vendors who perform services on our behalf, such as web hosting, IT support, data analytics, payment processing, email marketing, customer relationship management, and infrastructure management. These vendors are contractually required to handle personal information only as necessary to perform these services for us.

Business Customers and Listing Partners. We share personal information with Homebuilders.com customers or subscribers to our Services, such as builders when you view a listing, request more information, or submit a purchase inquiry. We may also share your contact information within our professional directories or when you use features that enable sharing with builders or agents. Please exercise caution when posting or sharing publicly within our Services or on our social media pages, and do not include information that you do not wish to make public.

Business Partners and Resellers. We share personal information with our business partners and value-added resellers to facilitate sales in situations where we do not directly sell our products and Services.

Advertising and Analytics Partners. We share certain personal information with third-party advertising networks and analytics providers for purposes of targeted advertising, retargeting, and performance measurement. Even when not conducted for monetary value, certain activities may be considered a “sale” of personal information under applicable laws. See our Cookie Policy to learn more about managing your preferences.

Third-Party Integrations. We may disclose your information when you interact with third-party features integrated into our Services, such as using a social media account to log in, using integrated mapping features, or sharing listings through social platforms.

Legal, Regulatory, and Compliance Disclosures. We will disclose any personal information to law enforcement, regulatory authorities, courts, or other public authorities as reasonably necessary to comply with legal obligations, enforce our Terms of Use or other agreements, or protect the rights, property, or safety of Homebuilders.com, our users, or others.

Corporate Transactions. In the event of a merger, acquisition, divestiture, restructuring, sale of assets, or other corporate transaction, any or all personal information may be disclosed to the relevant parties during the evaluation or execution of that transaction.

Auditors and Professional Advisors. We may share any personal information with our auditors, legal counsel, and other professional advisors who support our legal, financial, reporting, and operational obligations.

With Your Consent or at Your Direction. We will share your personal information when you direct us to do so, such as when you refer someone to our platform or share a listing via email.

5. How We Secure Your Personal Information

Homebuilders.com implements industry-standard security safeguards to protect your personal information.

Unfortunately, no company can guarantee the security of information transmitted through the Internet, and we do not guarantee the security of your personal information.

We take steps to secure personal information through administrative, technical, and physical safeguards designed to protect against the risk of accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure, or use. Where we have given you (or where you have chosen) a password, you are responsible for keeping this password confidential and for reporting any compromise of your password to support@builderdesigns.com.

6. How We Retain Your Personal Information

Homebuilders.com will retain your personal information only for as long as is reasonably necessary for the purposes set out in this Privacy Policy or as needed to provide the Services you request, unless we are legally obligated to maintain personal information longer. We will retain and use any personal information to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and as otherwise described in this Privacy Policy. In some circumstances we may anonymize your personal information so that it can no longer be associated with you for research, statistical or other business purposes. We may use this aggregated, anonymized, or de-identified information indefinitely without further notice.

7. Your Privacy Rights and Choices

Account Information Access and Correction. If you believe any personal information we have is out-of-date, incomplete, or inaccurate, you may review and correct it through your online account or by contacting us.

Marketing Communications. We may send promotional communications by direct mail, email, text, or telephone where permitted by law. You can opt out of promotional emails using unsubscribe instructions or by contacting us. We may still send service-related communications about your account.

Access to Your Personal Information. You may request access to the personal information we have collected about you.

Deletion of Your Personal Information. You may request that we delete some or all of your personal information, subject to legal and operational limitations.

Opt-Out of Targeted Advertising. You may opt out of our use of your personal information for targeted advertising. This won’t eliminate all advertising, but ads may be less relevant to your interests.

Global Privacy Control. We honor Global Privacy Control (GPC) signals as requests to opt out of targeted advertising.

Consent Revocation. When we ask for consent, you may revoke it at any time. Note that revoking consent may limit our ability to provide certain services.

How to Exercise Your Rights

Contact Methods:

Identity Verification. We may ask you to verify your identity before processing requests to protect your personal information.

No Discrimination. We will not discriminate against you for exercising your privacy rights.

Response Process. We will respond to let you know if we can fulfill your request, in whole or in part. If we cannot fulfill a request, we’ll explain why.

8. Sales and Data Sharing

Homebuilders.com shares personal information with business partners for targeted advertising and to connect you with relevant services. This includes:

  • Contact details and online identifiers
  • Information about properties you’ve viewed or searched
  • Professional information for directory listings
  • Non-precise location data

9. Important Information

Privacy Policy Changes. This Privacy Policy may be updated periodically. We will post changes on this page with the updated date.

Children Under 16. Homebuilders.com Services are not intended for children under 16 years of age.

Terms of Use Conflicts. Where there’s a conflict between this Privacy Policy and our Terms of Use regarding personal information processing, this Privacy Policy prevails.

Accessibility. If you need assistance accessing this notice, please contact us for support.

Automated Decision Making. We use automated systems and AI to enhance our Services, including for personalized recommendations, fraud detection, and account verification. These systems may make decisions without direct human involvement but do not result in legal or similarly significant effects on you. In limited cases, these systems may restrict access, such as geo-blocking based on IP address or restricting access for sanctioned entities under U.S. law.

10. Contact Us

For privacy questions or to exercise your rights, please contact us at:

Home Builders

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